EAFC House of Goal NY

Role

Senior Integrated Designer (3D Spatial Modeling, Render Pipeline & Production Layout)

Deliverables

Branded Kiosk Wraps, Perimeter Wall Graphics, Custom Turf Placement, QR Standees

Software

Blender

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

01. Challenge

To celebrate the launch of EA Sports FC 26, MAP360 was tasked with transforming a raw industrial space at Industry City into an interactive, high-energy gaming activation ("House of Goal NY"). The activation needed to accommodate dual-gaming experiences; console stations for PlayStation and mobile setup pedestals, while incorporating custom artificial turfing, structural branding towers, and queue-management stanchions.

02. The 3D Spatial Pipeline

Step 1: Spatial Block Out

Constructed full structural geometry in Blender (to scale) based on Industry City floor plans.

Step 2: Texture Mapping

Mapped approved print assets to unwrapped 3D objects.

Step 3: Final Render

Set up cameras and lighting for final render in Blender (Cycles), ready for in-situ post-processing.

Monochrome 3D-rendered mockup of an exhibition space with multiple pedestal displays surrounded by stanchions and ropes, placed on a rectangular platform with a circular central design.

Step 4: AI-Enhanced Post-Processing

Utilized generative AI tools and custom shading overlays to introduce realistic environmental textures, atmospheric lighting, and material depth for a high-impact, pitch-ready client presentation.

03. Production & Execution

Generated print-ready vector/high resolution files with mechanical bleeds for vinyl wraps and other print collateral. Designed static and animated screens for overhead entryway displays.

Promotional graphics for EA Sports FC 26 and FC Mobile featuring the tagline 'The World's Game.' The design includes players in action poses on a grassy field, logos for EA Sports FC 26, FC Mobile, and a QR code with instructions to scan and play FC Mobile.