John Wick Experience

Role

Senior Integrated Designer (Keyart Adaptation, Environmental Graphics & OOH Production)

Deliverables

Full Vinyl Bus Wraps, Digital Billboard Truck Screens, Strip OOH Billboards, Print Collateral (Flyers/Brochures), Social Media Suite

Software

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

01. Challenge

Launching an immersive attraction for a high-profile, global IP like John Wick in the high-noise Las Vegas market demands an un-missable visual presence. The objective was to take core studio keyart and design a high-impact advertising system across Las Vegas, ranging from moving city transit assets to high-density digital OOH displays and promotional print collateral.

Picture of the John Wick Experience bus wrap in Las Vegas.

02. Integrated Campaign & Transit Architecture

Vehicle & Transit Execution (Full Vinyl Bus Wraps & Bus Shelters)

Designed production-ready files for full vinyl bus wraps and bus shelter ads. Mapped keyart graphics onto complex 2D vehicle templates, accounting for windows, door seams, wheel wells, and hardware cutouts without disrupting key character imagery or typographic hierarchy.

Mobile Digital OOH (LED Billboard Trucks)

Formatted high-contrast digital layouts calibrated specifically for ultra-bright mobile LED truck screens, maximizing visual impact and legibility across Las Vegas traffic.

High-Impact Strip OOH Billboards

Adapted core keyart assets across ultra-vertical OOH billboard formats.

Promotional Print Collateral & Social Media Suite

Designed print-ready collateral (brochures, venue flyers) alongside high-engagement social assets for digital retargeting.

A purple double-decker bus wrapped with colorful advertising for the John Wick Experience at Area15, featuring a silhouette of a person with a gun and logos for Lionsgate and EGAN SCAPE productions, parked on a city street with buildings and palm trees in the background.

A mobile advertisement truck driving on a palm tree-lined street with cars around it, showcasing a vibrant digital billboard for the John Wick Experience at AREA15, featuring neon colors, a QR code, and the text 'The world of John Wick awaits' and 'Open Now'.

A nighttime cityscape featuring a tall, brightly lit digital billboard advertising 'The World of John Wick Awaits' with the word 'John Wick' and a silhouette of a man, located at Area15. The scene includes moving cars, illuminated buildings with neon and purple lighting, a sign for LINQ, and the surrounding urban environment.

Photo showing multiple views of a digital display at a bus shelter advertising the John Wick Experience at AREAS with vibrant orange and purple neon-style design, featuring a silhouette of John Wick and a QR code to open now. One view shows the ad on a touchscreen with options for pair & pay, taxi info, more, and settings.

Promotional flyer for the John Wick Experience at AREA15 in Las Vegas, featuring images from the John Wick films, a QR code for booking groups, and details on location and reservations. The flyer invites fans to beat the odds in a high-stakes adventure and highlights the immersive action-packed experience. It also includes a quote recommending the experience and emphasizes alliances, loyalties, and danger in the John Wick world.

A set of five vibrant digital banners for the John Wick Experience event, featuring neon purple and orange tones, showing a silhouette of John Wick standing in front of the Continental Hotel entrance, with text 'The World of John Wick Awaits,' 'John Wick Experience,' and 'Located at AREAI5' along with an 'Open Now' call-to-action button.

03. The Outcome

The integrated media push established a dominant, cohesive presence across the Las Vegas Strip and digital channels, resulting in high initial foot-traffic and ticket reservations for the immersive experience launch.