01. Challenge
As a flagship Times Square experience, RiseNY needed a cohesive, high-impact campaign to capture both local traffic and tourist audiences. The objective was to build an end-to-end media campaign spanning massive outdoor digital screens, animated web banners, high-converting social campaigns, and print media that converted into direct ticket sales.
02. Campaign Execution & Asset Pipeline
Designed high-contrast, large-format digital billboard layouts optimized for quick reads in high-density NYC foot-traffic zones.
Built HTML5 animated display ads with clear CTA hierarchies, smooth kinetic typography, and optimized asset compression for fast load times.
Created high-engagement social graphic systems designed for campaign retargeting, promotional offers, and seasonal ticket pushes.
Designed and prepped print-ready files for flyers, posters, or custom local venue placements (bottle packaging & coasters).
03. Technical & Strategic Highlights
Built a flexible typographic and visual system that expanded seamlessly from digital banners up to massive OOH displays.
100% brand consistency across both RGB digital screens and CMYK print materials.
Utilized subtle movement in display ads to capture user attention in digital feeds and web banners.
04. The Outcome
The integrated campaign delivered a cohesive visual presence across digital and physical touchpoints, resulting in a measurable uptick in ticket conversions and sustained growth across RiseNY’s social channels.
